Magento (now Adobe Commerce) is one of the most popular eCommerce stores. It offers numerous benefits over other platforms. For instance, you can manage multiple brands/stores using a single interface. Secondly, it is highly customizable, thereby allowing users to set up a store that aligns with their brand. Thirdly, it makes it easier to optimize your store. Undoubtedly, after setting up your online store, the next step is to optimize it. It is the only way to bring organic traffic and improve the user experience. More organic traffic means higher revenue. According to several reports, the 1st organic position in a Google search result generates more than 10x clicks than a website on the 10th position. Magento offers a wide range of features that address all aspects of search engine optimization – on page, off page, and technical. This article lists the top 5 tips to improve your store’s ranking in Google Search. So, what's the buzz about Magento? Well, according to the folks at BuiltWith, there are over 500,000 websites cruising along with the power of Magento. And one big reason for its success? Its magical ability to adapt! Thanks to Magento 2 (now Adobe Commerce), this platform offers a world of possibilities through extensions and custom development that can seriously level up your online store experience.
Hey there, fellow e-commerce enthusiasts! Let's talk about spicing up your online business game with some top-notch solutions. If you've been on the lookout for ways to boost your online store's efficiency, you're in luck! Enter Magento - the superhero among e-commerce platforms that's been hitting the mark.
Hey, savvy e-commerce wizards! Are you ready for a whirlwind adventure into the vibrant world of online selling? Picture this: you're about to embark on a quest to find the ultimate e-commerce platform that'll skyrocket your business to the stars. Today, we're spilling the beans on the hottest topic around – the top alternatives to Magento in 2024.
Hey there, fellow Magento store managers!
If you are searching for ‘Magento 2 set canonical URL’, then you are at the right place. In this article, we will discuss everything there is to know about: Add canonical tag to product pages Add canonical tag to homepage & other CMS pages Add canonical tag to any category page Add cross domain canonical tag Add canonical tag to pagination & category filters Lots more So, let's get started by first developing an understanding of canonical URLs. What are Canonical URLs? By now, you know that if you upload duplicate content, search engines will deindex your website promptly or apply some other penalty. However, in some cases, website owners have no choice but to use duplicate content (we will discuss more about this in detail later). To avoid content duplication penalty from the search engines, the best course of action is to select one URL to index. Google and other search engines will only display the selected URL in search results. This allows you to keep multiple pages with duplicate content but without having to worry about any penalty. Reasons Behind Duplicate Content There are several reasons why a website may have duplicate content. Let’s examine a few of them in detail. Region Variants The topmost reason why websites have duplicate content is because there are two same webpages but for different regions. Suppose your store sells in the UK and the US. For whatever reason, you have two separate pages – one for the UK audience, and one for the US. It makes little sense to have different content for both pages since both pages serve the same purpose. Device Variants Similarly, a few websites have set up different versions for desktop and mobile phone users. Again, although they are two different pages, they have the same content. Protocol Variants Additionally, your website may have two webpages – one with HTTP and the other with HTTPS. From the crawler’s perspective, they are two different pages. So, you’ll have to determine which one to index. Other Reasons Other common reasons include failing to remove demo or test pages before getting the website live. Content Duplication in eCommerce Content duplication is a common issue in e-commerce stores. This is because e-commerce stores have a lot of unique pages with almost the same content. For example, multiple products or category pages may have the same or very similar content i.e. product descriptions, features, guidelines, etc. This can also happen if you have a snippet of text that appears on multiple pages. Having a short duplicate content is OK but if it exceeds 100 words, Google may think of it as a copy of another page with a distinct URL leading to content duplication issue. This is where the concept of canonical tags comes into play. A canonical tag on a page tells search engines that this page is an exact copy of the destination URL and hence should not be treated as a unique page. Best Practices for Magento 2 Set Canonical URL Keep in mind that setting a canonical URL does not indicate the crawler will accept your request. Remember, the canonical URL is a hint, not a rule. To improve the probability of the crawler accepting the canonical URL, follow these best practices: Never use the robots.txt file for setting a canonical URL since it serves a very different purpose. When interlinking on your website, always link to the canonical URL. Don’t use a URL removal tool as it removes all URLs. When using multiple canonical methods, don’t set different URLs as the canonical URL. How to Use the Extension to Add Canonical Tags in Magento 2? Although Magento 2 allows adding/implementing canonical tags from within its admin panel, the choices are very limited. Therefore, we believe that the best way to add canonical tags in Magento 2 is through a third-party extension. For this article, we will implement the canonical URLs using the Magento 2 Canonical URL Extension that offers some advanced features when it comes to adding a canonical tag. 1. Add Canonical Tag To Product Pages The extension allows you to add a canonical tag for each product page from the product edit sheet with the following options. Custom URL Use Config (Canonical tag you have set for all products from configurations options) Canonical URL with Category Tree Canonical URL without Category Tree Go to any product from backend and expand the Search Engine Optimization section. 2. Add Canonical to CMS Pages To add canonical URL to CMS page in Magento 2, Open: Admin Panel, navigate to Content -> Pages Click on Edit page & expand the Search Engine Optimization section Enter a custom URL to override the default canonical URL In this way, you can easily add canonical URL to homepage as well. 3. Add Canonical Tag to Any Category Page To add canonical URL to category page in Magento 2, Open: Admin Panel, navigate to Catalog -> Categories Select any Category & tap the Search Engine Optimization tab Enter a custom URL to override the default canonical URL 4. Configure Cross Domain Canonical Tag You can configure the addition of canonical Meta tag to a storefront, store view, or a custom URL as well. 5. Exclude Specific Pages From Canonical Tags Application With the help of the extension, you can exclude specific product or category pages from canonical tags application. 6. Add Canonical Tag For Pagination & Category Filters This feature allows you to add a canonical tag to pagination pages. You can also elaborate relativity of layered navigation pages to products and category pages. Enable/Disable Canonical Meta tag to catalog pagination pages Allow/Disallow Canonical Meta tag to catalog layered navigation – for filtered or current category page 7. Add Trailing Slashes To make the most of this extension in terms of SEO, add trailing slash for canonical Meta tag. This will make your store’s URLs user and search engine friendly. This Magento 2 Canonical URL extension is a complete content duplication solution. It makes canonicalization super easy to implement. With the introduction of the above extra features, it makes your pages more crawlable and search engine friendly while improving the ranking signals for content available through multiple URL structures. Conclusion That’s it for this tutorial. If you have any issue in adding canonical tags in Magento 2, then ask our expert Magento support team . Related Articles: Magento 2 SEO – A Practical & Easy Guide Add Image Alt text in Magento 2 with a Ready Made Extension Create & Manage Gift Card Products in Magento 2 Automatically Add Internal Links in Magento 2 Add Store Pickup Shipping Method in Magento 2
After reading the title, you may be wondering why anyone would search for ‘Magento 2 payment method by customer group’. After all, it makes little sense to offer only specific payment methods for some customer groups. Well, after reading this article, you’ll know that restricting payment method by customer groups is not only important but a must-have feature for every online store. Need for Magento 2 Payment Restrictions by Customer Groups There are several cases wherein you may need to apply Magento 2 payment restrictions by customer groups. International Customers Suppose you serve two markets – A and B. Your store is based in market A, thereby allowing you to offer cash on delivery (CoD) payment method. Market B represents another country. It makes little sense to offer the CoD to international customers. Thus, the best option is to restrict the CoD for the international customers. Fraud Unfortunately, payment fraud is a serious concern for online businesses. The below image provides an overview of the most common types of online payment frauds. Source: Statista According to the above image, Google Pay and Apple Pay are the two most secure options since the instances of fraud with these two platforms is quite low. If your store is experiencing high levels of frauds from a specific customer group (e.g. Market B), you can restrict their payment methods to the most secure options only. This allows you to continue operating in the market and curtail losses simultaneously. Compliance Did you know that Visa, Mastercard, and American Express are no longer available to the Russian market? These restrictions were announced in the aftermath of the Russia-Ukraine war. To ensure compliance with these restrictions, the only option is to restrict the three payment methods for Russian customers. Instead, they can use other payment channels that are still legal. Customer Preferences Certain customer groups show a preference for specific payment methods. For example, iPhone users have a natural inclination towards Apple Pay. After determining each group’s payment preferences, you can restrict the other payment methods for them. By offering them their desired option only, you can streamline the checkout phase and reduce cart abandonment rates. Payment Gateway Issues Payment gateways charge taxes and other fees based on the customer’s location. Suppose you are offering gateway A to customers in X and Y. Since A is based in market X, the fees will be much lower. However, market Y represents another country where A has no presence. It is quite obvious that A will charge a higher fee for customers from market Y. Restricting the gateway for Y customer brings down the purchase costs and improves the user experience. Restrict Magento 2 Payment Method by Customer Group By default, Magento offers following payment methods: Check/money order Bank Transfer Purchase Order Zero Subtotal Checkout Cash on Delivery If you would like to disable any of the default or other payment methods, you need to get a Magento 2 extension. This is where we would like to introduce the Magento 2 payment restrictions extension that allows you to restrict different payment methods by a variety of attributes. The ability to restrict payment methods based on different attributes is what makes this extension a must-have. Restrict Payment Method by Customer Groups in Magento 2 To restrict payment methods by customer groups, you need to create a payment restriction rule . First of all, download & install Payment Methods Restrictions Extension by FME . Then Open Admin Panel and Tap FMEextensions on sidebar > Click Manage Restrictions Rules Now Click Add New Rule Fill the following required fields: Name – Define the name of payment restriction Rule Status – Enable/Disable the Rule Payment Methods – Choose the payment method that you want to restrict Store Views – Specify the store view where rule will be applied Priority – Set the rule priority Apply Operation as AND/OR - Set operation to AND if all conditions fulfils the requirement / Set to OR if any of the condition fulfils the requirements Now Click Customer Group Tab Select the Customer Group for which you want to apply the payment restrictions rule Save the rule. Some of the other features of this extension are: Also, checkout our tutorial to Restrict Payment Methods by Specific Customer . Conclusion This concludes our article on how to restrict payment method by customer groups in Magento 2. If you have any questions related to the above discussion, extension, or anything Magento-related, reach out to our team . Related Articles: Configure COD Payment Method in Magento 2 Configure Zero Subtotal Checkout in Magento 2 Configure Layaway Partial Payment in Magento 2 Top Magento 2 Payment Gateways Reviewed
If you studied mathematics, chances are you came across the 80-20 rule. No? You may know it as the Pareto Principle. According to this principle, 80 per cent of the consequences come from 20 per cent causes. Another way to look at is that 80 per cent of the output comes form 20 per cent input. You may be wondering what does rule have to have to do with bestselling products in Magento 2. We’ll get to that point shortly. If you are a business owner, online or brick and mortar store, you will know that not all of your products are equally popular. Some products sell more than others, meaning they account for the majority share of the business revenue. Other products, while important, account for little in terms of revenue. In other words, 80 per cent of the business revenue only comes from 20 per cent of the products. These 20 per cent products are what are known as bestsellers. As a Magento 2 merchant, you would want to make the most of your best-selling products. One way to do this is to display them separately on the frontend to attract visitor’s attention. Prospective customers have a high confidence level on a store’s bestselling products. They tend to click and buy the products that are already trusted by others. Quick Note: Have a look at FME Product Slider Magento 2 extension which enables you to display Best Selling Products in a Slider in your store. Product Slider Boost sales using Magento 2 Product Slider. Highlight top products like best sellers, new arrivals, and more, all above the fold. Check it out! > About the Extension This extension allows you to display your best-selling products in a way that compel the visitor to click on them. You can display multiple product sliders such as best selling, most viewed, featured, or on-sale. The below image shows products based on most viewed. The image below shows the various ways to set up the product sliders. Similarly, you get to choose where to display the sliders as can be seen below. In some cases, you may need to display the sliders only for a specific time. For example, if you are displaying the on-sale slider, it makes no sense to have it on display permanently. As you can see from the above image, you can decide a slider’s start and end date. If you wish to know more about this extension, book a live demo . How To Find Best Selling Products in Magento 2? You must first find out what your best-selling products are. By default, Magento, as every other ecommerce platform, keeps track of your products, sales, invoices, taxes, and other information. These statistics are necessary and helpful to measure your store’s performance and make business decisions. To find what products have been selling the most, follow these steps. On your Magento 2 admin, go to Reports -> Statistics -> Refresh Statistics . Select all the products in the grid and choose Refresh Lifetime Statistics from the dropdown. Click Submit . Once ready, go to the Dashboard , under the Bestsellers tab, you will see the list of the best selling products in your Magento 2 store. Method to Display Best Selling Products in Magento 2 You can display your best selling products in a widget by setting conditions. Here, we will create a new widget called ‘Best Sellers’ and put our list of best sellers in there. To create a new widget, do the following. Go to Content -> Elements -> Widgets -> Add Widget . In the Type field, choose the Catalog Products List option. In the Design Theme field, choose your design theme and click Continue . Enter the Widget Title that will be displayed in the admin panel, choose Store Views to assign the widget and set the Sort Order. Next, go to the Layout Updates section and click Add Layout Update . Here, you can choose where you want to display your best selling products. You can choose to display them on all pages , specific pages , product types , or categories . Now, go to the Widget Options tab and fill in the following fields. Title: Give the widget a title that will be displayed on the frontend. In this example, we will name it ‘Best Sellers’. Display Page Control: If you choose ‘Yes’, a new field Number of Products Per Page will appear. Number of Products to Display: Enter the number of products you want to display. Cache Lifetime (Seconds): This is the time in seconds between the widget updates. Conditions: Set up what products should be displayed in the widget. You can simply put the SKUs of your best selling products. Once ready, click Save . Final Thoughts on How to Display Best Seller Products in Magento 2 In this article, we have discussed a powerful best seller products extension along with a detailed guide on how to display best-selling products using the default Magento features. Feel free to get in touch in case you have any issue in your Magento 2 store. Related Extensions: Store FAQs + Product Questions Product Labels & Stickers Product Feed