Latest news, tutorials, and best practices for Magento
January 6, 2026
Sitemaps: Types, Uses and How to Setup in Magento 2
- Sitemaps play a critical role in Magento 2 SEO and crawl efficiency: XML and HTML sitemaps help search engines and users understand a store’s structure, ensuring faster indexing, better crawl budget utilization, and improved visibility, especially for large Magento 2 stores with frequent catalogue updates.
- Different sitemap types serve different SEO and user experience purposes: XML sitemaps are essential for search engines, while HTML sitemaps improve navigation and internal linking for users. Image and video sitemaps further enhance visibility for media-rich Magento stores, though advanced control often requires additional tools.
- Default Magento 2 sitemap functionality is limited for growing stores: Magento’s built-in sitemap generator lacks flexibility, such as creating multiple XML sitemaps, managing image data, or generating HTML sitemaps, limitations that can restrict SEO performance as the store scales.
- Magento SEO Services and sitemap extensions enable advanced optimization: Professional Magento SEO Services, combined with tools like FME’s XML & HTML Sitemap Extension for Magento 2, help store owners avoid common sitemap mistakes, manage large catalogues efficiently, and ensure search engines prioritize the most valuable pages.
Posted in: Magento 2, Magento 2 Tutorials
January 1, 2026
Canonical Tags: Why They Matter and How to Implement Them in Magento 2
- Canonical tags prevent duplicate content by telling search engines which version of a page to prioritise, protecting your Magento 2 store’s rankings.
- They optimise the crawl budget and consolidate link equity, allowing important product pages to gain maximum visibility.
- Using professional Magento SEO Services ensures canonical tags and other SEO strategies are implemented correctly, boosting your store’s organic traffic and search engine performance.
- The Magento 2 Canonical URL Extension makes it easy to add canonical tags across products, categories, CMS pages, and pagination, simplifying SEO management.
December 31, 2025
How to Utilize AI to Increase Your Magento Sales?
- AI Significantly Enhances Personalisation and User Experience: From personalised product recommendations to dynamic navigation and visual search, AI transforms the Magento shopping journey, resulting in higher engagement and improved conversion rates.
- Magento 2 Extensions Amplify AI Benefits: Tools such as FME’s Magento 2 Who Bought This Also Bought Extension support AI-driven marketing by automatically recommending frequently bought-together products, helping store owners increase average order value effortlessly.
- AI Optimises Operations Beyond Sales: Features like demand forecasting, automated inventory management, fraud detection, and customer sentiment analysis streamline backend processes, reduce losses, and enable smarter decision-making.
- Successful AI Integration Requires Strategy and Training: Selecting the right Magento AI technologies, ensuring seamless integration, maintaining strong data governance, and properly training staff are crucial for achieving measurable results and long-term ROI.
December 30, 2025
Internal Linking in Magento 2: Best Practices & Examples
- Internal Linking is Crucial for SEO and User Experience: Proper internal linking improves navigation, increases engagement, boosts indexing speed, distributes page authority, and guides customers to important pages.
- Magento 2 Cross Links Extension Automates Internal Linking: This extension allows store owners to automatically link keywords to relevant products, categories, or custom URLs, saving time, maintaining consistency, and reducing manual errors across large catalogs.
- Best Practices Maximise Internal Linking Benefits: Using descriptive anchor text, linking to relevant pages, prioritising high-value pages, and regularly auditing links ensures better SEO performance, higher engagement, and improved conversions, which are key offerings of professional Magento SEO Services.
- Automation Enhances Site-Wide SEO Efficiency: Features like setting link priority, limiting links per page, and enabling DoFollow or NoFollow links help streamline SEO efforts and strengthen overall Magento store visibility.
Posted in: Magento 2, How To Guide
December 29, 2025
What is Upselling and How You Can Benefit from It Using These Strategies
- Upselling Increases Revenue and Customer Satisfaction: By recommending higher-end or premium products that better meet customer needs, businesses can boost average order value, strengthen brand loyalty, and improve overall customer satisfaction.
- Magento 2 Extensions Can Enhance Upselling: Tools like the Magento 2 Who Bought This Also Bought Extension enable auto-suggestions of related or premium products, making upselling and cross-selling more effective and personalised.
- Effective Upselling Requires Understanding Customer Needs: Success depends on analysing purchase behaviour, preferences, and product requirements. Offering upgrades without this insight can backfire and harm the customer experience.
- Multiple Strategies Optimise Upselling: Techniques such as tiered pricing, product comparisons, bundles, time-limited offers, and AI-driven recommendations help maximise conversions while maintaining a customer-centric approach.
Posted in: Magento 2, E-Commerce
December 26, 2025
How to Use Magento 2 Hreflang Tags for SEO?
- Hreflang Tags Are Essential for Magento SEO: They help Google understand which language or regional version of a page to show, preventing duplicate content issues, reducing bounce rates, and ensuring users land on the correct localised page with the right language, currency, and content.
- Magento 2 Hreflang Tags Implementer Makes Integration Easy: The article highlights FME’s Magento 2 Hreflang Tags Implementer Extension, which automatically generates and manages hreflang tags across multiple store views or websites, saving store owners countless hours and eliminating implementation errors.
- Better User Experience Leads to Higher Sales: By sending visitors to pages tailored to their language, region, and pricing, hreflang significantly reduces cart abandonment, strengthens trust, and ensures consistent brand messaging across markets. This is a top priority for Magento SEO Service providers.
- Hreflang Improves Search Visibility and Analytics: Proper tagging enhances crawling efficiency, boosts keyword targeting for each market, avoids currency mismatches, and produces cleaner regional analytics, helping Magento merchants make smarter expansion and marketing decisions.
Posted in: Magento 2, How To Guide
December 24, 2025
How to Optimize Your Magento 2 Google Shopping Feed for Better Visibility?
- Optimising your Magento 2 Google Shopping feed is essential for better visibility, higher click-through rates, and increased conversions, as well-structured product data makes your listings more appealing and easier to find.
- Key aspects of feed optimisation include accurate product titles, compelling descriptions, high-quality images, correct categories and attributes, competitive pricing, and rich product data such as GTINs, MPNs, and shipping information.
- The Magento 2 Product Feed Extension by FME simplifies feed management, allowing merchants to create, customise, and automatically update feeds for Google Shopping, eBay, and Bing while ensuring compliance with platform requirements.
- Regular monitoring and updates of your feed are critical, including checking for errors, tracking CTR and conversions, and reflecting stock or price changes, which ensures your products maintain visibility and competitiveness in Google Shopping results.
Posted in: Magento 2, How To Guide
December 23, 2025
Optimizing Your Magento Store for Mobile: A Complete Guide
- Mobile optimisation is critical for Magento 2 stores, as over 50% of internet traffic comes from mobile devices. A responsive, mobile-friendly design improves user experience, reduces bounce rates, and boosts search engine rankings.
- Speed and performance directly impact conversions, so techniques like image optimisation (using the Magento 2 WebP Images Extension), lazy loading, caching, and reducing HTTP requests are essential for faster page loads on mobile.
- Enhancing the mobile checkout experience is crucial, including guest checkout, mobile payment options, tappable buttons, and autofill or custom registration fields (via extensions like Magento 2 Convert Guest to Customer), ensuring a seamless buying process.
- Mobile-specific UX improvements and personalisation such as sticky navigation, hamburger menus, structured content, cross-selling with tappable cards, and personalised product recommendations can significantly increase engagement, average order value, and customer retention.
December 22, 2025
Top Magento 2 SEO Mistakes and How to Fix Them
- Common Magento 2 SEO Mistakes Directly Damage Search Rankings: Issues such as duplicate content, poor pagination handling, missing canonical tags, incorrect URL versions, weak heading structures, and misconfigured robots.txt waste crawl budget, confuse search engines, and significantly reduce organic visibility.
- Canonical Tags Are Essential for Fixing Most of the Issues: Canonical tags help search engines identify the preferred version of product, category, pagination, and CMS pages, consolidating ranking signals and preventing penalties caused by multiple URLs serving the same content. But they are only one part of the solution.
- Magento SEO Services Address These Issues Holistically: Professional Magento SEO Services focus beyond canonical tags by addressing structured data, technical configuration, meta optimisation, and site architecture to restore rankings and improve long-term search performance.
- Magento 2 Canonical URL Extension Simplifies Correct Implementation: The Magento 2 Canonical URL Extension by FME enables store owners to manage canonical tags across products, categories, and CMS pages without coding, ensuring consistent and scalable SEO best practices.
December 19, 2025
Optimize Your Magento 2 Shopping Cart Page To Skyrocket Sales
- Optimising the Magento 2 shopping cart page is critical to reducing cart abandonment, as issues like unclear information, hidden costs, or limited payment options often prevent customers from completing purchases.
- Essential cart page elements include a detailed order summary, transparent shipping & return information, trust badges, multiple payment options, and complementary products, all of which improve user experience and increase conversions.
- Using extensions like the Magento 2 Mini Cart and Magento 2 Share Cart can enhance functionality, allowing customers to quickly view, update, and share their cart, which further boosts engagement and sales.
- Small tweaks in design and usability can have a significant impact, such as allowing quantity updates directly on the cart page, highlighting key store benefits, and showing local payment methods to improve trust and encourage checkout completion.
Posted in: Magento 2, How To Guide