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Avoid these common eCommerce mistakes: neglecting mobile optimization, ignoring customer feedback, poor website navigation, lack of clear branding, and ineffective marketing strategies.

Voice search in the simplest terms is the practice of speaking into an Artificial Intelligence (AI) powered device as opposed to the traditional means of typing text to generate results for a search query. Since AI is involved, these queries are structured into keywords and then used for finding the desired results on the platform. It is as simple as asking a question and the AI replies with a coherent, logical response. Decades back the same concepts used to emerge in sci-fi movies, depicting an era that was several hundred years ahead of the time. However, with the evolving technology curve and the immense capital spent on AI, voice search has rapidly mainstreamed and merged into several applications we use every day. According to a recent survey, 55% of teenagers use voice search on a daily basis while 29% of voice-enabled device owners use their devices for online shopping. Moreover, to improve the accuracy of this technology, voice search has remained subject to constant improvements in its

Artificial Intelligence (AI) is no longer a concept limited just to sci-fi movies. With recent leaps in Technology, AI has evolved immensely, permeating into every aspect of modern business and society. Now, AI has a bearing on every conceivable thing, from smart-homes and self-driving cars, to the vast domains of e-learning and e-commerce, AI is in everything and everywhere. According to experts, the AI industry will soon reach $58.8 billion milestone by 2025 and support almost every business sector through innovative solutions. Moreover, with the rising popularity AI voice assistants such as Siri, Alexa ad Cortana, voice notes and images will take up 50% of online searches. VPA-enabled speakers such as Alexa will also experience sales worth $2.1 billion by 2020 and keep on increasing exponentially. To reduce business costs associated with human labor, AI powered chatbots will also mainstream by 2022 and help online businesses save $8 billion worth of management costs. To see more on AI, scroll down the infographic below and learn how AI is influencing various sectors online business and how you can leverage from it.

According to 2014 Internet Retailer 500, Magento is the first choice of top retailers. This ecommerce platform has been serving 240,000 online storeowners and occupies top position by powering 26% of Alexa 1 million sites. Magento lovers: the merchants and developers always look for what’s new at the platform, so here is the news for you….. Magento has hit the ecommerce world once again by upgrading Magento Enterprise Edition 1.14.1 and announcing Magento Community Edition 1.9.1. The latest updates, released by eBay Enterprise, a subsidiary of eBay Inc., include swatch capabilities for any new products and web design responsiveness across multiple devices. The new upgrades will make Magento a secure and better performing platform for merchants while offering a seamless buying experience for the customers.

Magento released 1.9 update of community edition recently. In order to know what is the core difference between both editions. Below, we are presenting all features that remained under consideration during both updates:

A responsive web design aims at enhancing user’s experience by creating flexible websites, which can be easily optimized for the device accessing the website. These web pages are so flexible and responsive that they readily react to the size of the user’s device screen.

Many ecommerce companies are increasingly relying on outsourced hosting companies for front-end site performance, protection against unwanted cyber attacks and malware and 24/7 site availability and customer services.

Capturing your customer instinct is what every business thrive for. The most important thing that many of them overlook is the customer experience. Why put your customer in much lengthy shopping experience, instead provide a one-stop-shop experience where they can calculate the price before adding to the basket. Magento Custom Options Pricing extension by FME helps you provide that user experience that can grab your customer’s instincts in a productive way!

Websites are the first point of contact between a company and its customers. It is like a company’s visiting card or an assistant. Or it may not be wrong to say that aesthetics of a website are a company’s perceived image. Thus it is very essential for a good e-commerce website to be aesthetically appealing to its visitors and must be designed in a way that it is easily handled by them. Good e-commerce websites ensure customer interaction that is without any hassles and is free of confusion.

Since 2006, inbound marketing has come out to be the most effective marketing strategy for doing businesses online. Instead of employing the primitive methods of buying ads and buying email lists, inbound marketing is more natural and focuses on creating content that is worthwhile that pulls people towards the company and product of their own preferences. Emailing is one of the important tools of inbound marketing which allows the companies to share content with the world and attract potential customers. However, it becomes an alarming concern when a company discovers the rate of its email unsubscribe spike. Experts attribute the unsubscribing of emails to the following reasons: