Hafiz Zafar Ali

Magento Product Owner

Latest news, tutorials, and best practices for Magento

Author
Hafiz Zafar AliA highly experienced Magento Product Owner with over 10 years of expertise in managing and optimizing eCommerce solutions. Skilled in defining product roadmaps, prioritizing features, and aligning business goals with customer needs. Proven track record of leading cross-functional teams to deliver scalable Magento stores with exceptional performance, user experience, and ROI. Strong background in Agile methodologies, stakeholder communication, and continuous product improvement.

Blogs By Hafiz Zafar Ali

How to Sort Magento 2 Products by Stock Availability (Add Sort by Stock Quantity)
March 16, 2026

Hafiz Zafar Ali

How to Sort Magento 2 Products by Stock Availability (Add Sort by Stock Quantity)
#html-body [data-pb-style=WNOE4PH]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll} Product sorting plays a crucial role in improving the shopping experience of an eCommerce store. When customers browse category pages, they often want to see products that are actually available rather than items that are out of stock.
How to Add a Sort by Best Seller Option in Magento 2
March 16, 2026

Hafiz Zafar Ali

How to Add a Sort by Best Seller Option in Magento 2
  • Sorting products by best sellers allows customers to quickly see popular items, providing social proof and making it easier for them to make purchase decisions, which builds trust in your store.
  • Magento 2 does not natively support best seller sorting, so store owners can either use a ready-made extension like Magento 2 Improved Sorting by FME Extensions for easy setup or implement a custom solution via product collection logic. Combining best seller sorting with other sorting options and using it in high-traffic categories maximizes its effectiveness.
How to Create a Custom Contact Form in Magento 2 (Code & Extension)
March 16, 2026

Hafiz Zafar Ali

How to Create a Custom Contact Form in Magento 2 (Code & Extension)
  • Creating a custom contact form allows Magento store owners to collect relevant customer information, add custom fields, enable multi-department routing, and improve the overall communication workflow, leading to higher trust and better user experience.
  • Store owners can either develop a custom module manually using Magento coding standards or use a dedicated Magento 2 Contact Form Extension. While coding offers full control, using an extension is faster, easier, and provides advanced features like drag-and-drop form building, file uploads, and CAPTCHA protection.
How to Add a Buy Now Button in Magento 2 to Reduce Checkout Friction
March 13, 2026

Hafiz Zafar Ali

How to Add a Buy Now Button in Magento 2 to Reduce Checkout Friction
  • A Buy Now button in Magento 2 allows customers to skip the cart and proceed directly to checkout, reducing unnecessary steps and making the purchasing process faster and more convenient.
  • Instant checkout is especially beneficial for mobile users and impulse buyers, helping Magento stores increase conversion rates by simplifying the buying journey.
  • Since Magento 2 does not provide built-in Buy Now functionality, using a Magento 2 Buy Now Button extension is the most efficient way to add and customize express checkout buttons without complex development.
Magento 2 User Experience Guide: 12 Proven Ways to Improve UX
March 12, 2026

Hafiz Zafar Ali

Magento 2 User Experience Guide: 12 Proven Ways to Improve UX
  • Streamlining customer login with mobile OTP and reducing checkout friction using features like Buy Now buttons significantly improves convenience and reduces cart abandonment.
  • Optimizing product pages with preselected configurable options, clear visuals, and simplified navigation makes it easier for customers to find and buy products, boosting conversions.
  • Improving My Account dashboards, mobile responsiveness, site speed, personalization, and trust-building elements creates a smoother shopping journey, increases customer satisfaction, and drives repeat purchases.
Magento 2 Pre Order: How to Enable Pre Orders for Out-of-Stock & Upcoming Products
March 12, 2026

Hafiz Zafar Ali

Magento 2 Pre Order: How to Enable Pre Orders for Out-of-Stock & Upcoming Products
  • Enabling pre-orders lets customers reserve upcoming or out-of-stock products, helping merchants generate early revenue, gauge real product demand, reduce inventory risk, and build anticipation for new launches or limited editions.
  • Since Magento 2 lacks native pre-order functionality, the Magento 2 Pre Order Extension by FME Extensions provides essential features like replacing the Add to Cart button, enabling pre-orders for specific products or the entire catalog, offering early-bird discounts, countdown timers, and automated post-restock purchases.
  • The extension allows merchants to clearly display availability dates, manage cancellations, and customize pre-order messages, giving customers transparency and flexibility, which improves trust, engagement, and conversion rates.
How to Add Free Shipping Bar in Magento 2?
March 9, 2026

Hafiz Zafar Ali

How to Add Free Shipping Bar in Magento 2?
  • A free shipping bar shows customers how much more they need to spend to qualify for free shipping, motivating them to add more items to their cart and increasing the average order value.
  • The bar dynamically updates messages such as “Spend $20 more for free shipping” or “You qualify for free shipping,” creating urgency and encouraging customers to complete their purchases.
  • With a Magento 2 Free Shipping Bar extension, store owners can quickly create and customize shipping bars, set thresholds, target specific pages or customers, and design the bar to match their store layout without coding.
How to Archive Orders in Magento 2 Without Deleting Data
March 6, 2026

Hafiz Zafar Ali

How to Archive Orders in Magento 2 Without Deleting Data
  • Archiving old or completed orders using the Magento 2 Order Archive extension removes clutter from the main Magento 2 order grid, making it easier for store admins to quickly manage and process active orders.
  • Order archiving safely moves orders to a separate archive section while keeping all order data available for accounting, reporting, and compliance purposes.
  • Reducing the number of orders in the active grid helps speed up the admin panel, improves search efficiency, and makes order management smoother for stores with large order histories.
How to Generate Product Feeds in Magento 2 for Google & Facebook
March 6, 2026

Hafiz Zafar Ali

How to Generate Product Feeds in Magento 2 for Google & Facebook
  • Generating product feeds in Magento 2 allows your products to appear on major advertising platforms like Google Shopping and Facebook Catalog, helping increase product visibility, attract high-intent shoppers, and drive more conversions.
  • Using a Magento 2 Product Feed extension automates feed creation, attribute mapping, and scheduled updates, ensuring accurate product data, reducing manual work, and improving advertising performance across multiple platforms.
How to Set Up Refer a Friend Program in Magento 2
March 4, 2026

Hafiz Zafar Ali

How to Set Up Refer a Friend Program in Magento 2
  • A Magento 2 Refer a Friend program helps turn existing customers into brand advocates, increasing customer lifetime value, repeat purchases, and organic growth without relying heavily on paid ads.
  • Magento 2 does not offer built-in referral tracking, unique links, or automated rewards, making a dedicated Magento 2 Refer a Friend extension essential for scalability and proper campaign management.
The Complete Guide to Sales & Promotion Strategies in Magento 2 (With Real Use Cases)
March 2, 2026

Hafiz Zafar Ali

The Complete Guide to Sales & Promotion Strategies in Magento 2 (With Real Use Cases)
  • Magento 2 sales success depends on implementing urgency triggers, visual promotions, social proof, referral programs, and multi-channel campaigns rather than relying only on traffic generation.
  • Purpose-built Magento 2 Sales & Promotion extensions such as flash sales, countdown timers, product labels, free shipping bars, referrals, and recent sales notifications help increase conversions, boost average order value, and reduce cart abandonment.
  • The highest impact comes from combining multiple promotion strategies, urgency + trust + incentives + automation, creating a performance-driven ecosystem that scales revenue without increasing ad spend.
How to Add Mobile OTP Login in Magento 2 for Secure Customer Authentication
March 1, 2026

Hafiz Zafar Ali

How to Add Mobile OTP Login in Magento 2 for Secure Customer Authentication
  • Mobile OTP login enhances Magento 2 store security by verifying users through one-time passwords sent to their mobile numbers, eliminating the need for complex passwords and reducing unauthorized access risks.
  • The Magento 2 Mobile OTP Login extension allows store owners to quickly enable OTP authentication for login, registration, cash on delivery verification, and mobile number updates through simple configuration in the admin panel.
  • A faster and more secure login process improves user experience, reduces account abandonment, and increases customer confidence, ultimately leading to higher engagement and conversion rates.