How to Create Customer Segments in Magento 2
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About this post
- Customer segmentation allows store owners to understand their customers better, allowing for more effective marketing strategies.
- This helps deliver a more personalized shopping experience, boosting long-term brand loyalty and increasing conversions.
- Magento Open Source offers an extremely limited customer segment feature. You’ll need to set up third-party extensions such as Magento 2 Customer Group Pricing or Magento 2 Hide Price for Guest to get more value from customer segments. This guide walks you through the process of creating customer segments in Magento 2.
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