If you studied mathematics, chances are you came across the 80-20 rule. No? You may know it as the Pareto Principle. According to this principle, 80 per cent of the consequences come from 20 per cent causes. Another way to look at is that 80 per cent of the output comes form 20 per cent input. You may be wondering what does rule have to have to do with bestselling products in Magento 2. We’ll get to that point shortly. If you are a business owner, online or brick and mortar store, you will know that not all of your products are equally popular. Some products sell more than others, meaning they account for the majority share of the business revenue. Other products, while important, account for little in terms of revenue. In other words, 80 per cent of the business revenue only comes from 20 per cent of the products. These 20 per cent products are what are known as bestsellers. As a Magento 2 merchant, you would want to make the most of your best-selling products. One way to do this is to display them separately on the frontend to attract visitor’s attention. Prospective customers have a high confidence level on a store’s bestselling products. They tend to click and buy the products that are already trusted by others. Quick Note: Have a look at FME Product Slider Magento 2 extension which enables you to display Best Selling Products in a Slider in your store. Product Slider Boost sales using Magento 2 Product Slider. Highlight top products like best sellers, new arrivals, and more, all above the fold. Check it out! > About the Extension This extension allows you to display your best-selling products in a way that compel the visitor to click on them. You can display multiple product sliders such as best selling, most viewed, featured, or on-sale. The below image shows products based on most viewed. The image below shows the various ways to set up the product sliders. Similarly, you get to choose where to display the sliders as can be seen below. In some cases, you may need to display the sliders only for a specific time. For example, if you are displaying the on-sale slider, it makes no sense to have it on display permanently. As you can see from the above image, you can decide a slider’s start and end date. If you wish to know more about this extension, book a live demo . How To Find Best Selling Products in Magento 2? You must first find out what your best-selling products are. By default, Magento, as every other ecommerce platform, keeps track of your products, sales, invoices, taxes, and other information. These statistics are necessary and helpful to measure your store’s performance and make business decisions. To find what products have been selling the most, follow these steps. On your Magento 2 admin, go to Reports -> Statistics -> Refresh Statistics . Select all the products in the grid and choose Refresh Lifetime Statistics from the dropdown. Click Submit .   Once ready, go to the Dashboard , under the Bestsellers tab, you will see the list of the best selling products in your Magento 2 store. Method to Display Best Selling Products in Magento 2 You can display your best selling products in a widget by setting conditions. Here, we will create a new widget called ‘Best Sellers’ and put our list of best sellers in there. To create a new widget, do the following. Go to Content -> Elements -> Widgets -> Add Widget . In the Type field, choose the Catalog Products List option. In the Design Theme field, choose your design theme and click Continue . Enter the Widget Title that will be displayed in the admin panel, choose Store Views to assign the widget and set the Sort Order. Next, go to the Layout Updates section and click Add Layout Update . Here, you can choose where you want to display your best selling products. You can choose to display them on all pages , specific pages , product types , or categories .   Now, go to the Widget Options tab and fill in the following fields. Title: Give the widget a title that will be displayed on the frontend. In this example, we will name it ‘Best Sellers’. Display Page Control: If you choose ‘Yes’, a new field Number of Products Per Page will appear. Number of Products to Display: Enter the number of products you want to display. Cache Lifetime (Seconds): This is the time in seconds between the widget updates. Conditions: Set up what products should be displayed in the widget. You can simply put the SKUs of your best selling products. Once ready, click Save . Final Thoughts on How to Display Best Seller Products in Magento 2 In this article, we have discussed a powerful best seller products extension along with a detailed guide on how to display best-selling products using the default Magento features. Feel free to get in touch in case you have any issue in your Magento 2 store. Related Extensions: Store FAQs + Product Questions Product Labels & Stickers Product Feed

As a leading Magento extensions company, we have first-hand knowledge of the issues facing online stores. Right now, the concern on every store owner mind is to improve the customer experience. One may think that increasing the marketing budget, cutting prices, or improving product quality are the top solutions to this problem, but that’s not the case. Based on our experience, a few tweaks to the checkout page can get the job done. After all, the checkout phase is the most important part in eCommerce. It determines whether the user will complete the purchase. By enhancing the user experience at this stage, store owners can effectively address the high levels of cart abandonment and improve their store’s sales performance. Source: Statista The above image shows the global cart abandonment rate. As you can see, it is quite high. Depending on your location, the rate might be even higher. Source: Statista The above image shows the cart abandonment rate by region. If you are still not convinced about the checkout stage’s importance, look at the below statistic. Source: Statista The above image shows the cart abandonment rate by product category and device type. Therefore, there’s no doubt that this stage is where you need to focus your resources on. We suggest customising the checkout fields to reflect the target audience’s preferences and to differentiate yourself from the competitors. Remember, the idea is to make the checkout stage as comprehensive as possible. Read More: Why Checkout Holds The Key To Success In Digital Commerce Magento 2 Add Comment Field to Checkout While the default Magento 2 checkout fields such as email address, first & last name, shipping address, phone number, shipping method, etc. are enough to fulfil an order, it’s a good idea to add additional fields to better understand your customers. For example, adding a comment field will allow customers to add any specific details to their order for sellers to take into account while fulfilling the order. Order Attributes Improve checkout by adding custom attributes to gather essential customer info for marketing and operations. Check it out! > Similarly, by adding a “how did you find us” multi options field, you know how every customer reaches your store. This information can prove highly beneficial in enhancing your marketing strategies. Unfortunately, Magento 2 does not allow adding custom fields to the checkout page. Merchants have 2 options to do this. Either write a complex code or use a 3rd party extension. The former option is cost effective but time consuming and difficult with fair chances of errors. The latter one is expensive but reliable and quick. Talking about 3rd party extensions to do the work, our Magento 2 Order Attributes extension offers more value for less money. It allows 12 types of different fields to collect any information merchants need. Most importantly, they can add a custom field to any checkout step i.e. billing address, shipping address, shipping method or review & payments. This goes a long way in personalising the checkout stage and helping merchants get the information they need to improve store performance. In the example below, we have added a comment field to the checkout page using the extension. Steps To Add Comment Field in Magento 2 Checkout Page After you have installed the extension, follow the steps below. On the left sidebar, click FME Extensions -> Manage Fields . Click Add New Attribute . Now fill in the following fields. Default Label: Enter the label that you want to give to the custom field. For example, ‘Comments’. Catalog Input Type for Store Owner: Select the input type for the custom field. In this example, we can select Text Area . Values Required: Select “No” to make the field optional and “Yes” to make it mandatory. Attribute Code: This code is used for internal reference only. Give it any name according to your ease. For example, ‘custom_comment_field’. Default Value: Enter the text that you want to pre-populate the custom field with. Leaving it empty will display the custom field with no text. Input Validation for Store Owner: Choose if you want to validate the field input. For example, if you want users to enter letters only with no numbers, email or URL, select “Letters”. Show in Email: Choose if you want the custom comment field to be displayed in email that is sent to users after the order has been placed. Show in PDF: Choose if you want it to be displayed in PDF. Store Views: Select the store view you want to limit the field to. Customer Group: Select the customer group you want to limit the field to. Categories: Select one or more categories you want to add the comment field to on the checkout page. You can also select specific product(s) by checking the checkbox. Now select the Storefront Properties on the left panel and configure the following fields. Enabled on Checkout: Set it to ‘Yes’. Checkout Step: Select the checkout step that you want to add the comment field to. In this case, we will select ‘Payment/Review step’. Position: Enter the position for sorting purposes. 0 will display it on top. Tooltip: Enter the text to provide extra information about the field when the user moves the mouse over it. Click Save Attribute . The comment field will be displayed on the checkout page as shown below. The extension is also compatible with Magento one page checkout . Conclusion This concludes our article on how to add a comment field to checkout page in Magento 2. Feel free to contact us , if you have any issue regarding the Magento 2 checkout. Other Extensions You Might Be Interested In: Distance Based Shipping Edit Order Checkout Success Page