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Why Site Speed Is So Important for CRO, SEO, and Loyalty

Published: Updated:
By: Humza Ahmad Barlas
Verified By: Sarmad Mehmood
Table of Content

    About this post

    • Website speed is a critical driver across three major areas: Conversion Rate Optimization (CRO), Search Engine Optimization (SEO) and customer loyalty/retention. A slow website harms all three.
    • Faster sites deliver better user experience which leads to higher conversions, lower bounce rates and stronger engagement essentially turning visitors into customers more effectively.
    • For SEO, site speed is an increasingly important ranking factor. By improving speed/performance, you increase your chances of appearing higher in search results, getting more visibility.
    • On loyalty: customers are less likely to return to or recommend a site that loads slowly. Strong performance builds trust and keeps customers coming back.
    • The article implicitly suggests that improving site speed isn’t optional for e‑commerce; it is foundational to staying competitive and scaling your business.
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