Semantic SEO for Magento 2 Stores: A Practical and Strategic Guide
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About this post
- Previous SEO practices no longer align with how search engines rank webpages. Search engines like Google prioritize intent, context, and meaning over keywords. Magento 2 stores that rely upon thin descriptions and keyword-based optimization are struggling to rank as they no longer reflect user intent.
- This is where semantic SEO comes into play. It helps search engines understand entity relationships between categories, subcategories, and products. This improves crawlability and overall search visibility.
- Semantic SEO involves creating structured, but intent-driven content across pages, rather than focusing on keywords alone. By integrating contextual signals in the product pages and strategic internal linking, Magento stores can cover entire topics. This helps address buyer queries across all stages of the buying journey.
- Semantic SEO is an advanced SEO technique but a highly critical one given the ever-increasing competition. Therefore, you need professional Magento SEO Services that can help with semantic optimization.
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