How to Optimize Your Magento 2 Google Shopping Feed for Better Visibility?
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About this post
- Optimising your Magento 2 Google Shopping feed is essential for better visibility, higher click-through rates, and increased conversions, as well-structured product data makes your listings more appealing and easier to find.
- Key aspects of feed optimisation include accurate product titles, compelling descriptions, high-quality images, correct categories and attributes, competitive pricing, and rich product data such as GTINs, MPNs, and shipping information.
- The Magento 2 Product Feed Extension by FME simplifies feed management, allowing merchants to create, customise, and automatically update feeds for Google Shopping, eBay, and Bing while ensuring compliance with platform requirements.
- Regular monitoring and updates of your feed are critical, including checking for errors, tracking CTR and conversions, and reflecting stock or price changes, which ensures your products maintain visibility and competitiveness in Google Shopping results.
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