How to Use Product Attachments to Improve B2B Sales in Magento 2?
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About this post
- Product attachments play a crucial role in B2B decision-making by providing detailed technical information, data sheets, compliance certificates, and user manuals that buyers need before approving a purchase.
- Offering downloadable documents increases transparency and speeds up the buying process, reducing the need for back-and-forth communication with support teams and helping buyers make confident, faster decisions.
- The Magento 2 Product Attachments Extension by FME is essential, as Magento lacks built-in support for attachments. This extension allows merchants to upload multiple file types and restrict them by store view or customer group.
- Attachments strengthen long-term customer relationships by providing clarity on critical aspects like warranty terms, installation guides, and custom pricing, ultimately improving sales and encouraging repeat business.
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