Why Are Canonical Tags Essential for Magento 2 eCommerce Stores?

Competition in the eCommerce industry is at an all-time high, making it challenging for merchants to stay relevant. Despite advancements in marketing tools, the cost of customer acquisition keeps increasing. The reason is that the consumer has a lot more choice than before. Even if they wish to order a charging cable for their phone, they can do so from any corner of the world without any hassle. So, merchants are not just competition with the local stores, but also those based abroad.