Magento is a robust platform that offers a wide range of features to enhance the user experience. One such feature is the quick view popup. It essentially allows a user to view the product’s details without opening the product’s link. In other words, the user can view the product directly from the search results page.
What is Included in the Quick View Popup?
Of course, there is no hard and fast rule regarding what to include in the quick view popup. Based on our experience as a leading Magento extensions company, we believe that it should include:
- Price
- Rating
- Images/Videos
- Option to Add to Wishlist or Cart
The below image provides an example of the quick view feature.
These four options provide all the details necessary to complete the purchase. Now, let’s focus on the key benefits of Magento 2 quick view feature.
Benefits of the Magento 2 Quick View Popup
There are numerous reasons why you should consider adding a quick view popup, including:
Higher Engagement
By providing a detailed view of the product without forcing the user to click the link results in a higher engagement. Customers are more likely to hover over different products to ascertain what it has to offer.
Improvements in Conversion Rate
Another noticeable benefit of the quick view popup is that it has a direct positive impact on the conversion rate. There are several explanations for it, including the fact that customers have to complete fewer steps than before to complete the purchase. This leads to faster decision-making.
Reduced Bounce Rate
Did you know that Google and other search engines use the bounce rate as a ranking factor? The lower the bounce rate, the higher the webpage’s ranking in the search engine results page.
Setting Up Magento 2 Quick View
Unfortunately, Magento does have in-built functionality for setting up quick view popup. Therefore, you have two options- use a readymade Magento 2 quick view extension or have one custom developed. In this article, we are going to use FME Extensions Magento 2 Quick View Popup Extension.
Follow the below steps after installing the extension to configure it:
Step 1: FME EXTENSIONS > Configurations.
Step 2: Popup Options.
You will come across various options as shown below.
You must enable the extension first by choosing ‘Yes’ in the first option. The other three options are for configuring the popup’s height, label, and close button.
Step 3: Button Options.
The next option is to configure the options shown below.
The first option is to determine the button’s position. In this tutorial, we have set it on ‘Top’. This extension also allows you to change the ‘Button Text’ as per your requirements. For example, if you are looking to differentiate your store from others, you can replace the ‘Quick View’ text with something else.
The next two options are for setting the background and button color. We recommend that these colors complement your store’s theme. When configuring the button transparency, select the one that makes the button clearly viewable. The last option allows you to determine whether the button is to be displayed on mobile devices.
The below images show what the extension looks like after it has been configured.
The above shows the Quick View Button on the category/product page.
The above image shows the front-end view after clicking on the ‘Quick View’ button. You can book a live demo to see the extension’s working in real time and share any queries. If your store is still running on Magento 1, we have the same extension in Magento 1.
However, we highly recommend that you migrate your store to Magento 2 right away. It will reduce your running cost, provide more robust features, and enhance operational efficiency. Magento 2 also offers more search engine optimisation features than before, making the migration a top priority.
Conclusion
This concludes our article on the benefits of quick view popup and how to set it up the quick view button in Magento 2. If you have any questions related to this article or anything related to Magento, contact our Magento experts.
Other Related Extensions: