Merchants must do everything they can to provide a pleasant online shopping experience. This means after a customer lands on a website, they should find what they are looking for without any hindrance. An ecommerce website’s objective is to lead customers to click on the crucial ‘Add to Cart’ button and complete a purchase. This process should be as straightforward as possible.
Hide Price & Add To Cart Button
The Magento 2 Hide Price extension lets you control price visibility, replacing the price and 'Add to Cart' button with custom text, links, images, or a quote form.
A minor obstruction in the process can cost valuable sales. Let’s delve into this obstruction in more detail. Suppose after spending much time on finding a product, you wish to complete the purchase. However, before the order can be processed, you need to login or sign up as the store does not offer checkout as a guest. But after logging in or signing up, you are not redirected to the product page.
Hide Price For Guest
The Magento 2 Hide Price for Guest Extension lets you hide prices from guest users, optimizing your pricing strategy.
Instead, a new page opens, meaning you must find the product page again. Now, the question is, would you still take out time to find the product? 9 times out of 10, users mostly abandon the purchase altogether or go to a competitor website. To avoid this, there is a need to improve the user experience by redirecting the user to the same page after logging in.
Luckily, Magento 2 allows store admins to configure this from the backend. The feature is referred to as Magento 2 redirect to previous page. This can go a long way in improving the user experience, reducing the bounce rate, and increase conversions. Check below step-by-step configurations to redirect customers to the previous page after login in Magento 2.
Steps To Set Up Magento 2 Redirect to Previous Page After Login Feature
- Log in to Admin Panel
- Go to Stores > Settings -> Configuration
- Under Customers, select Customer Configuration
- Expand the Login Options
- Set “Redirect Customer to Account Dashboard after Logging in” to No
- Save configuration
Conclusion
This concludes our article on how to set up Magento 2 redirect to the previous page after login feature. Feel free to contact us, if you have any issue regarding enabling this feature or anything related to Magento 2.
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