How to Design an Awesome Company Website – A 5 Steps Guide
We understand that this sounds like a cliché and it may very well be. But that doesn’t mean that it is any less important. In today’s digital world, users have endless choices. Google ‘Magento 2 Extensions’ and you will understand what we mean. Even a niche area such as Magento 2 Extensions will return thousands of searches.
Now, imagine a user looking for Magento 2 Development Services. Given the endless choice, why would a user prefer your services over others? The answer is ‘company website’. If your website is engaging and interactive, it will immediately capture the user’s attention. They would have little reason to go elsewhere.
In a digital world, the website is usually the first point of contact between a business and prospective customers. Therefore, it is imperative to have a unique and impressive website. If you are using Magento 2 for your company website, you are quite fortunate since Magento offers unlimited customisation options and more.
In this article, we will discuss how to create a company website in 5 easy steps, especially based on Magento 2 and using Magento 2 extensions to improve functionality.
Create a Company Website in 5 Easy Steps
Step 1: Understand the Audience
Before you start designing the website, sit back and take time to understand your audience.
If you are a B2C company, your website’s design will be different if it were a B2B website. Similarly, if you are engaging in B2C and B2B, the design will need to be developed accordingly. Knowing the target audience determines the website’s design, content, and overall functionality.
Once you finalise the audience, think about the site structure. What type of pages do you want and how will they be organised. Of course, the most common pages are:
- Home
- Abot Us
- Blog
- Contact Us
- Products/Services
But depending on your business requirements and industry standards, there may have to be more pages. If you are using Magento 2, then ensure that the product catalog is set up correctly. This will allow you create easy to navigate product pages, thereby improving the user experience.
While writing the content, ensure that you incorporate the relevant keywords. This will boost your search engine visibility i.e. increase the organic traffic. You can Magento 2 SEO Tools to set up advanced features that Magento does not offer out of the box. The content must be engaging and unique.
Step 2: Choose a Professional Theme
Irrespective of your business niche, it is important to select a professional theme for your website. Don’t underestimate the power of your website’s visual appearance in attracting and retaining customers. Whether you are setting up your website in Magento or any other platform, you can choose from a wide range of existing themes.
The alternative is to use a custom theme. But do note that this option is much more expensive and time-consuming. The positive thing is that your website will be entirely unique, meaning it has a higher chance of standing out from the competition. Keep in mind the following when selecting a theme:
- It must be responsive. Regardless of the device or screen size, the website must load seamlessly.
- It should allow for easy customisation since you will need to make several changes as you gain more knowledge about the audience and the industry.
- The website needs to prioritise easy navigation and quick loading times.
Step 3: Add the Relevant Features
Now, it is time to add the essential features that will streamline website management and ensure that the visitors have a positive experience. Of course, it is impossible to list every feature since there is no pre-defined list. Instead, the features vary depending on your requirements.
Nevertheless, a few common ones include SEO extensions to boost your search engine visibility. Similarly, you need advanced cache management extensions to boost website loading times. Security tools are a no-brainer considering the ever-evolving threat of cyberattacks.
If you are selling products through the company website as well, then you’ll require eCommerce related functionality. This includes extensions related to shipping methods, checkout management, marketing, and more. With Magento 2, many of these features will already be available.
Step 4: Test
The last thing you want to do is make a buggy website live. Imagine a user visits your new website and there are so many issues. It is unlikely they will ever return. To avoid this scenario, test your website from every possible angle before going live. We recommend scanning the code to look for areas for optimisation.
Conduct a vulnerability assessment test to ensure there are no security loopholes. You can use a third-party company for this purpose or use the countless security tools available online. Your work doesn’t end here as you need to test all interactive elements. This includes the forms, checkout process, and everything else.
Lastly, most website owners fail to conduct cross-browser testing. Open the website on different browsers to ensure that it loads correctly. Also, open the website using different devices to check its responsiveness. Once the tests are complete and the results are to your satisfaction, proceed to the final step.
Step 5: Launch and Promote
With the testing complete, it is time to launch the website. Once live, you need to focus on continuous improvement. Look for ways to improve the content, design, and overall performance. This will help you attract visitors. Of course, don’t forget about promoting the brand through social media, email marketing, and SEO.
Final Thoughts
This concludes our article on how to create a company website in 5 easy steps. If you already have a Magento website or need one for your upcoming eCommerce business, then reach out to our support team. Our Magento experts will ensure that your Magento 2 store helps you achieve all your business goals.
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