Everyone is racing to start their eCommerce store given how much people prefer to shop online nowadays. However, what most would-be online store owners fail to realise is that setting up the store is the easy part. The real challenge is ensuring the store’s long-term success.
Unless you have a dedicated team, you’ll be managing various areas simultaneously, including responding to customer emails, uploading products, marketing, and more. Speaking of store management, one area that even well-established online stores must deal with is cart abandonment.
The cart abandonment refers to a process wherein a user adds products to their cart but does not complete the purchase. According to Statista , there are various reasons for cart abandonment as shown below.
A less common but often overlooked reason is poor inventory management. Suppose a customer is interested to buy a particular product but abandons after seeing it is out of stock. You can significantly reduce this abandonment rate by implementing a feature called out of stock notification.
If your store is based on Magento, this feature is also referred to as the “Magento 2 back in stock notification”. Let’s first understand this feature before explaining how to enable it.
The “Magento 2 notify me when in stock” feature will enable the customer to get subscribed to the out-of-stock products and get notified when they are back in stock. In other words, it acts as a reminder and prevents users from buying the same product from a competitor store.
Magento 2 allows you to enable ‘notify me when back in stock’ feature from backend. Let’s see how to do this.
Out Of Stock Notification
Increase sales by letting customers subscribe to out-of-stock products and receive automatic notifications when they're back in stock. Use our Magento 2 Out of Stock Notification extension.
Steps To Enable Magento 2 Back in Stock Notification
Follow these simple steps to implement the back in stock notification Magento 2.
Step 1: Enable Display of Out of Stock Products
Enabling this will tell customers that the product is out of stock. By default, out of stock product is hidden from catalog. To display out of stock products on frontend, follow these steps:
- On the admin dashboard, go to Stores -> Configuration -> Catalog -> Inventory.
- In Stock Options, change Display Out of Stock Products to “Yes”.
- Click Save Config.
Step 2: Enable Alert When the Product is Back in Stock
Enabling this will notify the customer when the product becomes available.
- To do this, go to Stores -> Configuration -> Catalog.
- In Product Alerts, change Allow Alert When Product Comes back in Stock to “Yes”.
- Click Save Config.
These settings will create a link ‘Notify me when this product is in stock’ for every out-of-stock product. Customers can click on the link to subscribe to the alert in order to be automatically notified by email when the product is back in stock.
How to Enhance the Default Magento 2 Out of Stock Notification Functionality?
While merchants can easily enable back in stock notification in Magento 2, the feature is quite basic. There are various to enhance this feature further, thereby enhancing the overall customer experience. For example, you can replace the ‘Add to Cart’ button with ‘Subscribe’ and customize the subscription popup.
You can also send emails to guest visitors for further marketing campaigns. Moreover, it is a good idea to view & track subscribers on a handy grid. All these customizations will further boost revenue and allow for an effective stock management. You can see which products are in demand and update your stock accordingly.
Unfortunately, the default Magento 2 does not allow these extra configurations. To enable them, you can install FME Out of Stock Notification Extension. This extension will add the following features:
- Enable stock subscriptions
- Send notifications to customers and guest visitors
- View subscriber’s details on a handy grid
- View product specific subscriptions
- Notify store admin about new stock subscribers messages
- Customize the subscription form
- Enable checkbox on the form to have customers comply with GDPR requirements
Final Thoughts on Magento 2 Back in Stock Notification
This concludes our article on how to enable Magento 2 notify me when in stock notification. While the basic feature is a step in the right direction, merchants should consider enhancing this feature further for the best possible results. If you have any issue in enabling back in stock notification Magento 2 Magento 2, you can contact our support team by submitting a ticket here.