Hide Price & Add to Cart Button for Magento 2
- Hide price and/or ‘Add to Cart’ for specific products or categories
- Replace with custom text, image, link, or quote form
- Redirect customers to any store page
- Apply rules by store views, customer groups & countries
- Conceal price & Add to Cart based on flexible conditions
- Review inquiries & reply from backend grid
- Email notifications for both merchants & customers
- Hide prices of cross-sell, upsell & related products
- Apply rules for specific time periods

Hide Price & Add to Cart Button
$99.99
- Description
- Reviews
- FAQS
- Customization
- Change Log
The Magento 2 Hide Price and Add to Cart Button provides merchants with the maximum control over product price visibility. Instead of displaying product prices upfront, merchants can replace them with customised messages, images, links, or even custom forms. This motivates your customers to reach out to your sales team, allowing you to provide each customer with a personalised price. At the same time, this extension prevents pricing wars with your competitors. The extension is perfect for B2B and B2C store owners that deal with wholesale buyers and custom orders. By hiding the pricing, merchants can create a sense of curiosity and protect sensitive pricing information. By getting calls directly from potential customers, merchants enjoy more qualified leads.


Challenge
Price transparency is mostly a good and highly recommended practice, but at times, it can work against the merchants. Customers may start comparing your prices against competitors, leading to dragged out buying journeys even though your product is superior based on quality or technical specifications. Worse, competitors may deliberately underprice their products. Wholesale businesses that prefer to buy in bulk or those needing customisation may find the fixed price irrelevant to their needs as they expect flexible quotes.


Solution
The Magento 2 Hide Price and Add to Cart Button Extension is the perfect solution for resolving these challenges. It allows store owners to control who sees the product prices and when. By hiding the product pricing and add to cart buttons, merchants can replace them with images, links, text, or custom forms. This direct communication provides merchants with an opportunity to offer personalised quotes. With geo-targeting, customer group rules, and flexible conditions, store owners enjoy unparalleled control over the price visibility.
Hide Price & Add to Cart Button for Magento 2
$199
Top 6 Features of the Magento 2 Hide Price & Add to Cart Button Extension
Detailed Features of the Magento 2 Hide Price & Add to Cart Button Extension
Use Cases of Magento 2 Hide Price & Add to Cart Button Extension
Magento 2 Hide Price Extension for Specific Products or Whole Categories
Replace with Text, Image, Link or Quote Form Using the Hide Price Magento 2 Extension
Hide Price of Cross-sell, Upsell & Related Products
Enable Quote Form in Popup
Add Custom Fields to Quote Form Using the Magento 2 Price Hide Extension
Notify Admin About New Quote Request
Manage Queries from a Handy Grid
Hide Price by Customer Groups, Store Views & Countries
Enter Custom CSS Code to Create New Text Buttons
Exclude Specific Products & Customers

Example 1:
Merchants can opt to hide the product prices for specific customer groups only. For example, if you wish to encourage user registrations, you can hide prices for not logged in customers. Likewise, you can hide prices for B2B customer groups.
Example 2:
Another use case for this extension is to hide prices during seasonal promotions. To avoid a high number of returns during this period, you can replace the pricing with a ‘Text Us’ button, ensuring only qualified people reach out to you. This ensures higher sales and fewer returns.
Example 3:
You can proceed to hide the product prices for specific countries such as the U.S. or the UK. You can even apply restrictions at a more granular level.

The purpose of this feature is to allow merchants to hide the product prices and add to cart buttons for individual products to entire categories. For example, you can opt to hide prices for customisable products or high-value items, encouraging the shoppers to reach out for tailored quotes.
By applying rules across categories, businesses gain control over how entire product lines are presented. This is especially useful for wholesale or restricted collections where direct price visibility isn’t ideal, ensuring better engagement and targeted customer interaction.

Instead of leaving product pages blank when prices are hidden, merchants can replace the section with custom content such as text (‘Call for Price’), an image banner, or a link directing to a contact form. This ensures that customers always have a clear next step. Using quote forms directly on product pages turns static listings into interactive lead-generation tools.

Cross-sell and upsell recommendations are powerful sales tools, but showing prices upfront can sometimes discourage customers from exploring further. By hiding these prices, businesses can shift focus toward the benefits of related products rather than immediate cost comparisons.
This feature is particularly valuable for wholesale and B2B setups, where prices vary by order size or agreement. Hiding prices ensures customers are encouraged to engage with sales teams instead of making quick, price-driven decisions.

The extension supports an AJAX-powered popup for quote requests, making it simple for customers to inquire without navigating away from the product page. This creates a smooth, interruption-free shopping experience.
The popup form can be styled and customised, ensuring consistency with brand identity. By keeping the inquiry process easy and accessible, merchants increase engagement rates and capture more potential leads.

Merchants can customise quote forms by adding fields tailored to their business needs, such as preferred delivery dates, order quantities, or product specifications. This ensures inquiries include all relevant details from the start.
Having structured, customised inquiry data allows businesses to respond faster and more accurately. It also reduces back-and-forth communication, helping improve efficiency and customer satisfaction.

Every new quote request triggers an instant notification for the store admin, ensuring no lead is overlooked. Timely alerts mean businesses can respond quickly to customer inquiries.
Fast response times are critical for securing leads, especially in competitive markets. By streamlining this process, the extension helps merchants convert inquiries into sales more efficiently.

All quote requests are stored and displayed in a centralised grid within the Magento backend. This makes it easy for merchants to track, review, and manage inquiries from one place.
The organised grid view simplifies communication and ensures no requests are missed. It also provides a history of customer interactions, helping businesses personalise responses and build stronger relationships.

Merchants can apply price-hiding rules to specific customer groups, store views, or even entire regions. For example, retail shoppers may see prices hidden while wholesale customers can access them. This flexibility ensures compliance with regional pricing policies while supporting diverse customer strategies.

The extension allows custom CSS styling for replacement text and buttons, giving merchants full control over presentation. This ensures the hidden price elements match store branding. With CSS control, businesses can create engaging call-to-actions like ‘Request a Quote’ or ‘Sign in to View Price’.

Not all products or customers need restrictions, and the extension provides flexibility to exclude certain cases. Merchants can override hide-price rules for selected items or customer groups. This ensures businesses can maintain normal pricing for regular items while applying hide-price strategies only where necessary.
Stephen Earle
5Rich
This module has a bundle of useful and functional features. The price seems less.
Deshmuk
4Recommended
I was looking to remove Add to Cart button from specific product pages and I came across this extension & it helped me to hide/disable & customize Add to cart button in a single click.
WindowsUtilities
5Excellent so far!
The hide product price feature works well as described.
Logan
4Best to Hide Add to Cart Button
Its a great addition to our website. I was looking for an extension to hide add to cart button of particular products from asian countries and this extension enables to easily hide Add to Cart button on product page.
OnceOff
4Works Perfectly
I was looking for an extension having the option to hide price & 'Add to Cart' button on Upsell & cross-sell and it works perfectly.
Updated
Fixed
Added
Version 1.2.1 Last Updated: May 15, 2025
Added Hyvä theme compatibility. The extension is now fully compatible with the Hyvä theme. A separate Hyvä package has been included in the download for seamless integration.
Version 1.2.0 Last Updated: February 4, 2025
Added GraphQL API compatibility, enabling seamless integration with headless Magento environments.
Version 1.1.9 Last Updated: August 28, 2024
Compatibility updated for Magento 2.4.7, ensuring stable performance with the latest Magento release.
Version 1.1.8 Last Updated: June 28, 2023
Compatibility updated for Magento 2.4.6, improving overall performance and security.
Version 1.1.7 Last Updated: December 12, 2022
Compatibility updated for Magento 2.4.5.
Version 1.1.6 Last Updated: October 3, 2022
Fixed an issue where product prices were still visible on layered navigation filters despite being restricted.
Version 1.1.5 Last Updated: July 12, 2022
Added the option to hide prices for specific customer groups, improving control over pricing visibility.
Version 1.1.4 Last Updated: April 20, 2022
Introduced a feature to display custom messages in place of hidden prices.


































