As a leading Magento extensions company, we have first-hand knowledge of the issues facing online stores. Right now, the concern on every store owner mind is to improve the customer experience. One may think that increasing the marketing budget, cutting prices, or improving product quality are the top solutions to this problem, but that’s not the case.
Based on our experience, a few tweaks to the checkout page can get the job done. After all, the checkout phase is the most important part in eCommerce. It determines whether the user will complete the purchase. By enhancing the user experience at this stage, store owners can effectively address the high levels of cart abandonment and improve their store’s sales performance.
Source: Statista
The above image shows the global cart abandonment rate. As you can see, it is quite high. Depending on your location, the rate might be even higher.
Source: Statista
The above image shows the cart abandonment rate by region. If you are still not convinced about the checkout stage’s importance, look at the below statistic.
Source: Statista
The above image shows the cart abandonment rate by product category and device type. Therefore, there’s no doubt that this stage is where you need to focus your resources on. We suggest customising the checkout fields to reflect the target audience’s preferences and to differentiate yourself from the competitors. Remember, the idea is to make the checkout stage as comprehensive as possible.
Read More:Why Checkout Holds The Key To Success In Digital CommerceWhile the default Magento 2 checkout fields such as email address, first & last name, shipping address, phone number, shipping method, etc. are enough to fulfil an order, it’s a good idea to add additional fields to better understand your customers. For example, adding a comment field will allow customers to add any specific details to their order for sellers to take into account while fulfilling the order.
Similarly, by adding a “how did you find us” multi options field, you know how every customer reaches your store. This information can prove highly beneficial in enhancing your marketing strategies. Unfortunately, Magento 2 does not allow adding custom fields to the checkout page. Merchants have 2 options to do this. Either write a complex code or use a 3rd party extension.
The former option is cost effective but time consuming and difficult with fair chances of errors. The latter one is expensive but reliable and quick. Talking about 3rd party extensions to do the work, our Magento 2 Order Attributes extension offers more value for less money. It allows 12 types of different fields to collect any information merchants need.
Most importantly, they can add a custom field to any checkout step i.e. billing address, shipping address, shipping method or review & payments. This goes a long way in personalising the checkout stage and helping merchants get the information they need to improve store performance. In the example below, we have added a comment field to the checkout page using the extension.
Now fill in the following fields.
The comment field will be displayed on the checkout page as shown below.
The extension is also compatible with Magento one page checkout.
This concludes our article on how to add a comment field to checkout page in Magento 2. Feel free to contact us, if you have any issue regarding the Magento 2 checkout.
Other Extensions You Might Be Interested In: