Percentage Pricing for Magento 2

Not all products benefit from the same pricing model. Some items require a flat markup, while others work best with a percentage-based increase. The extension allows store owners to define multiple markup styles and apply them where they fit best.

This flexibility ensures that businesses can tailor pricing to suit their unique product mix. By adapting strategies to different categories, store owners can stay competitive without sacrificing profitability or customer trust.

The extension enables merchants to create tailored pricing rules for each product, store view, and customer group. Different customer groups often demand different pricing. Retail buyers, wholesalers, and VIP clients all expect prices that reflect their relationship with the store.

This feature enables personalisation at scale, helping retailers improve customer loyalty while optimising revenue. By offering group-specific pricing, businesses can maintain strong B2B relationships without losing sight of consumer needs.

Profit-driven pricing isn’t the only option, as store owners also need to run promotions, clearance sales, or special discounts. The extension allows markups and markdowns to work side by side, so businesses can boost profits on some items while running price reductions on others.

This dual functionality provides the perfect balance between maintaining healthy margins and staying attractive to cost-conscious buyers. Promotions can be set up quickly and executed seamlessly, making campaign management more efficient.

Planning pricing strategies in advance becomes simple with rule scheduling. Store owners can set start and end dates for rules, making seasonal sales, flash promotions, or limited-time offers run automatically without manual intervention.

Additionally, prioritisation ensures the right rule applies when multiple conditions overlap. This avoids pricing conflicts and guarantees that campaigns roll out smoothly, giving businesses more control and peace of mind.

Add Different Profit Margins for Each Product

Rather than update prices frequently, merchants can define the profit margin for each product. For example, product A might have a profit margin of $5, while product B’s profit margin is $10. By having separate profit margins for each product, merchants can maximise sales as each product price is adapted to the market conditions.

Set Different Prices for Customer Groups

The extension allows merchants to set up dynamic pricing based on customer groups. For example, a VIP customer may see a $10 price, whereas a non-logged-in customer may see $12.