Customer Group Pricing for Magento 2

Instead of applying discounts across your entire catalogue, you can target specific categories or products with precision. This makes it easy to create campaigns that focus on bestsellers, slow-moving stock, or strategic product lines.

With granular control, you can optimise pricing where it matters most. This ensures your promotions are relevant, effective, and aligned with your overall sales goals.

You can schedule price changes in advance for sales events, holiday promotions, or seasonal campaigns. Once configured, these rules activate and deactivate automatically at the right time.

This automation reduces manual effort and ensures flawless execution of campaigns. Customers enjoy a smooth experience with timely discounts, while store owners gain efficiency.

The extension lets you configure quantity-based tier pricing and display it directly on product pages. Customers immediately see the benefits of ordering larger quantities, motivating them to increase their basket size. 

This transparent approach not only builds trust but also drives higher-order volumes. By rewarding bulk purchases, you can boost revenue while streamlining stock management.

Store-view-specific pricing allows you to assign unique price adjustments for different regions or markets. Each store view can have its own rules, ensuring that local differences in demand, competition, or costs are reflected.

This feature is especially valuable for global or multi-store businesses that need pricing flexibility without losing centralised control. It makes localisation seamless and customer-friendly.

With flexible rules, you can automatically increase or decrease prices for different groups using either fixed values or percentages. This allows you to create separate strategies for retailers, wholesalers, or VIPs without manual adjustments.

By tailoring pricing to each group, you ensure that every customer segment feels valued while your business maintains healthy profit margins. This flexibility also helps you stay competitive in multiple markets with minimal effort.

Alongside adjusted prices, you can show personalised messages that highlight discounts or explain eligibility. These messages appear directly on product pages, making offers clear and persuasive.

This not only improves transparency but also enhances the shopping experience. By clearly communicating value, you increase customer trust and encourage more conversions.