The checkout page is the most important page when it comes to online shopping. You may think that once a user reaches this stage, they’ll complete the purchase. However, that’s not the case. Despite adding the product(s) to the cart, users abandon their cart. This can be quite disheartening for store owners since they have put in considerable time, effort, and resources in bringing users to the last step.
As you can see for yourself, the global digital cart abandonment rate is more than 70%.
The below statistic shows the reason for cart abandonment.
For certain sectors, the digital cart abandonment rate is more than 80%. As you can see, too long/ complicated checkout process is one of the top reasons contributing to cart abandonment. Therefore, one thing is evident – the default Magento 2 checkout stage requires considerable changes. Due to its vital importance, it is important that the checkout page is simple, short and yet contain all the necessary details.
Magento 2 offers a set of standard checkout fields. These fields may not always be enough for an optimized checkout page. For example, a merchant may want to add a custom ‘How did you hear about us’ drop down to better understand and align their marketing strategy. This is where Magento 2 Custom Checkout Fields extensions come into play.
These extensions allow Magento 2 merchants to add custom fields to the checkout page to get extra details from customers and remove unnecessary fields as well. In short, merchants benefit from highly specific information, while users can complete the checkout faster. Before we discuss the top 5 Magento 2 Custom Checkout Field Extensions, let’s quickly go through the top benefits of custom checkout fields.
There are several benefits to customising the checkout fields in Magento 2, including:
Since Magento 2 offers a standardised checkout process, it prevents merchants from gathering specific information about the customer. For example, their birthday, preferred delivery time, or add comments related to the order.
By collecting specific information, merchants can use it to enhance their personalisation efforts. Let’s take the previous example. By knowing about a customer’s date of birth, merchants can offer them special offers such as discounts on their birthday. This is a great way to build brand loyalty.
If you are a frequent online buyer, you may have noticed brands asking, ‘How Did You Hear About Us?’. This allows brands to understand which marketing strategies are effective and which require further refinements. Of course, this is just one example. By collecting other information, brands can hyper personalise their marketing efforts based on individual customer or customer groups.
Here is a list of the 5 best Magento 2 custom checkout fields extensions in terms of features, ease of use, price, money back and support policies. The extensions are arranged in no particular order.
Magento 2 custom checkout fields extension by FMEextensions allows merchants to add a variety of custom fields to any checkout step.
A complete tutorial on how to use the extension to add custom field to Magento 2 checkout
This extension by Aitoc allows you to customize your Magento 2 checkout page with extra fields of different types.
This extension by BSSCommerce is designed to optimize the default Magento 2 checkout and add new fields for any information you think are necessary for order fulfillment.
This extension by Mageworx allows you to easily customize Magento 2 checkout with a wide range of extra custom fields and better understand your audience.
This extension by Amasty helps you to perform Magento 2 checkout customization by adding extra fields of various types.
This concludes our article on the best Magento 2 custom checkout field extensions. Although they might seem similar each extension offers unique features. Apart from it, prices and support policies vary. Which one to choose out of these extensions depends upon your store’s specific requirements.
If you would like us to add a similar extension to the list, please let us know in the comments below or contact us here .
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