Geely Saudi Arabia - Driving the Brand Online
Project Overview
A premium buying experience for a premium brand
Geely — one of the world's fastest-growing automotive brands — needed more than a showroom website for its Saudi Arabian market. Customers expected the same seamless, trust-inspiring experience they get walking into a dealership, replicated entirely online: explore models, book test drives, and complete purchases from anywhere in the Kingdom.
The Challenge
High-value automotive purchases require a frictionless, trust-building digital journey. Geely KSA needed a platform capable of showcasing their model range, handling flexible payment structures for large transactions, facilitating test drive bookings across multiple showroom locations, and keeping interested customers engaged even when a model is sold out.
The Solution
FME Extensions delivered a complete Magento-based e-commerce solution, deploying three specialised extensions — Partial Payment, Store Locator, and Out of Stock Notification — alongside a purpose-built mobile application for Android, Apple, and Huawei platforms, creating a unified omnichannel experience across the Kingdom.
Extensions & Capabilities
Three extensions. One seamless experience.
Each FME extension was carefully selected and configured to address a specific challenge in Geely's customer journey — from first browsing a model to completing a purchase.
Flexible Car Purchasing
Customers can choose to pay the full vehicle price in one transaction, or secure their car with a deposit — splitting the cost across manageable payment stages without leaving the website.
Test Drive Booking
Customers browsing the Models page can instantly book a test drive by selecting their nearest Geely showroom. The Store Locator displays all locations with full address details and contact information.
Waitlist & Demand Capture
When a model is unavailable, customers can subscribe to receive an instant alert the moment stock becomes available — keeping demand warm and preventing lost leads for high-interest vehicles.
Mobile Application
The Geely KSA experience, in your pocket
Beyond the web store, FME developed the official MyGeely mobile application from the ground up — giving Saudi customers a dedicated native experience on every major platform. The app mirrors the full e-commerce capability of the website, optimised for mobile browsing, test drive bookings, order tracking, and after-sales service management.
"We needed a digital platform that could handle the complete premium automotive purchase journey — from the first glance at a model to driving away from the showroom. FME Extensions delivered exactly that."
Key Outcomes
What the platform delivers
End-to-end online purchase journey
Customers can complete the full car buying process — from model discovery to payment — without ever visiting a showroom, including flexible deposit-based purchasing.
Lost on out-of-stock vehicles
The Out of Stock Notification extension captures every interested customer, automatically re-engaging them the moment their desired vehicle becomes available again.
Platforms for mobile customers
The MyGeely app reaches customers on iOS, Android, and Huawei devices — ensuring no Saudi buyer is left without a native mobile experience regardless of their device ecosystem.
Test drive booking process
The Store Locator integration reduces test drive booking to a simple showroom selection — eliminating phone calls and making the process instantaneous for every customer.
Extensions Used
FME Extensions powering the platform
Three purpose-built FME Extensions were integrated into the Magento / Adobe Commerce platform to deliver the full Geely KSA customer journey.
Partial Payment Extension
Enables split payment and deposit functionality at checkout — essential for high-value automotive transactions where customers prefer to secure their vehicle with an initial payment.
Store Locator Extension
Displays all Geely KSA showroom locations with addresses and contact details, integrated directly into the test drive booking flow on the Models page.
Out of Stock Notification Extension
Allows customers to subscribe for restock alerts on unavailable models — automatically notifying them and recapturing high-intent leads when vehicles become available.