May 31, 2024Simon Walker

How to Redirect Customers to the Previous Page After Login in Magento 2?

blog
Table of Content
  • Hide Price & Add To Cart Button
  • Hide Price For Guest
  • Steps To Set Up Magento 2 Redirect to Previous Page After Login Feature
  • Conclusion

Merchants must do everything they can to provide a pleasant online shopping experience. This means after a customer lands on a website, they should find what they are looking for without any hindrance. An ecommerce website’s objective is to lead customers to click on the crucial ‘Add to Cart’ button and complete a purchase. This process should be as straightforward as possible.

hide-price-add-to-cart

Hide Price & Add To Cart Button

The Magento 2 Hide Price extension lets you control price visibility, replacing the price and 'Add to Cart' button with custom text, links, images, or a quote form.

A minor obstruction in the process can cost valuable sales. Let’s delve into this obstruction in more detail. Suppose after spending much time on finding a product, you wish to complete the purchase. However, before the order can be processed, you need to login or sign up as the store does not offer checkout as a guest. But after logging in or signing up, you are not redirected to the product page.

hide-price-for-guest

Hide Price For Guest

The Magento 2 Hide Price for Guest Extension lets you hide prices from guest users, optimizing your pricing strategy.

Instead, a new page opens, meaning you must find the product page again. Now, the question is, would you still take out time to find the product? 9 times out of 10, users mostly abandon the purchase altogether or go to a competitor website. To avoid this, there is a need to improve the user experience by redirecting the user to the same page after logging in.

Luckily, Magento 2 allows store admins to configure this from the backend. The feature is referred to as Magento 2 redirect to previous page. This can go a long way in improving the user experience, reducing the bounce rate, and increase conversions. Check below step-by-step configurations to redirect customers to the previous page after login in Magento 2.

Steps To Set Up Magento 2 Redirect to Previous Page After Login Feature

  • Log in to Admin Panel
  • Go to Stores > Settings -> Configuration
  • Under Customers, select Customer Configuration
magento 2 redirect customers to previous page after login
  • Expand the Login Options
  • Set “Redirect Customer to Account Dashboard after Logging in” to No
  • Save configuration

Conclusion

This concludes our article on how to set up Magento 2 redirect to the previous page after login feature. Feel free to contact us, if you have any issue regarding enabling this feature or anything related to Magento 2.

Related Posts:

This blog was created with FME's SEO-friendly blog