Selecting a pricing strategy is crucial for any business. It is selected according to the audience you aim to reach out and their general buying power. A conventional business model works on straight give and take. The customer pay complete amount in order to get the product or service. They are not given any credit facility or an option to pay a part of it later.
The users with sufficient funds may continue shopping, but the ones with short of funds may leave the website. To prevent cart abandonment due to such issues, you can introduce partial payment plans. It will equip the users to fulfill their needs by paying a part of money at the time on purchase and the rest of it later.
Partial payment option is more suitable for online stores that are either selling expensive items or targeting the millennial. With this payment option, you can motivate your customers to buy product with a minimal cost and pay the rest of amount in easy installments. When you offer customer to buy products in installment, you are on the brink of winning sales and loyal customers.
According to a survey, 80% of all ecommerce payments are made in installments in countries like Brazil, Latin America, European countries, Australia, etc. If you want to increase sales, you need to offer partial payment options in your e-store.
Partial payment refers to the payment of an invoice that is less than the total amount due. Buy products with down payment and pay the rest of amount in installments according to the plan scheduled by the merchant.
Create partial payment plans for all or specific products and let the customers choose to buy the product in installment. Set the total number of installment, installment period unit (like monthly, weekly, etc.), due date & down payment. Draft & customize the reminder emails and send automatic payment reminders. Customers will have to pay the scheduled installment on or before the deadline. Admin can also charge the installment payment processing fee in order to generate extra revenue.
Here, we’re going to list the benefits of partial payments to give you a better idea to integrate partial payment option in your store:
To configure partial payment in Magento 2 store, download and install partial payment extension by FME – the best tool to add partial payment option to your store.
When you’ve installed the extension, follow these steps to configure partial payment plans:
In admin panel, Click Store on left sidebar >> Configuration
In General Settings Tab
When, you are done with the configurations, then, this is how Partial Payment option looks like on product page.
Customers can pay installment right on order detail page in their account section.
Admin can manage all the partial payment orders in single grid & create partial payment plans on behalf of customers as well.
Admin has the option to approve/disapprove the customer request for installment payment.
For more details regarding partial payment configuration in Magento 2, refer to this tutorial. If you need any help, feel free to contact our support team.
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