The 2 ways to create and manage promotions in your Magento 2 store are Catalog Price Rules and Cart Price Rules. Unlike Catalog Price Rule which displays promotions on catalog or product pages, Magento 2 cart price rules are applied to provide discounts to your customers for their selected products in the cart.
These are the discounts which the customers get during checking out like discount coupon, order total discount etc. The discounts are based on a set of conditions and applied automatically as soon as the conditions are met or when the customer enters a valid coupon code.
With ever-increasing competition, it can be challenging for a business to retain and enhance their competitive share. With the cart price rules allow you to offer discounts, free shipping, or other incentives to attract customers to make a purchase. Promotions such as "Buy One Get One Free" or "10% Off on Orders Over $100" can entice customers to shop on your website.
By offering discounts or special offers through cart price rules, you can encourage customers to spend more or make additional purchases. For example, offering a discount on a second item when purchasing one at full price can lead to increased order values.
Cart price rules are useful for running clearance sales or seasonal promotions. You can create rules to automatically apply discounts to specific products or categories during specific times, such as holiday sales or end-of-season clearance events.
Cart price rules allow you to target specific customer segments or demographics. For example, you can offer discounts to first-time customers, loyal customers, or members of a particular customer group. This targeted marketing approach can help improve customer retention and loyalty. 91% consumers are more likely to go through with a purchase when brands opt for personalised communication with them.
Offering promotions and discounts can give your store a competitive edge in the market. By providing better deals than your competitors, you can attract more customers and increase market share.
Cart price rules can be used as part of an abandoned cart recovery strategy. For example, you can automatically apply a discount to items in a customer's abandoned cart to encourage them to complete their purchase. According to several estimates, the cart abandonment rate is between 60 to 70%. Thus, with the right use of the cart price rule in Magento 2, you can avoid the abandonment.
Cart price rules are essential for running various promotional campaigns, such as flash sales, limited time offers, or special events. These promotions can create a sense of urgency and drive immediate sales.
As the discussion shows, there are several reasons why businesses need to play around with the Magento 2 Cart Price Rule. Now, let’s focus on how to set up this function in Magento 2.In this step-by-step tutorial, we are going to walk you through the steps to configure cart price rules in Magento 2.
When done, click Save in the top right corner.
Note that the new rule is not immediately available. It will take an hour or so to become active after which Magento will recalculate the prices according to the rule. Make sure to test it after it is available.
Got Questions? If you have any issue in creating Shopping Cart Price Rules in Magento 2, you can contact our support team by submitting a ticket here. With the right use of the cart price rule, you can enhance your store’s competitiveness and build a loyal customer base.
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